Hey there, I’m Kath — an Italian-Brazilian Senior Product Designer based in Barcelona.

With over 8 years of experience across B2B and B2C markets, I design data-driven, user-centric products that balance creativity and business strategy. My background includes SaaS platforms in commerce and logistics, as well as video experiences and advertising in media tech.

I’m currently at HRS leading the design of Copilot, our AI flagship product for the lodging industry. In this role, I design an intelligent platform that optimize travel programs and support decision-making through smart recommendations and powerful program visualization.

I believe great design turns complexity into clarity — creating products that feel intuitive, impactful, and meaningful for the people who use them. And to do that well, I start by listening to what users have to say.